Clarity, craft, and accountability

About Fundcraft

Fundcraft is a research-led investment firm dedicated to resilient compounding. We blend systematic insights with human judgment, measure risk in scenarios rather than only statistics, and translate complexity into actions you can live with. Our promise is simple: thoughtful process, clear reporting, and decisions aligned with your goals.

team collaboration around investment process whiteboard

Principles

We design portfolios to be durable across regimes, not perfect for the last cycle. Evidence guides our decisions, but humility keeps us adaptive. We keep costs low, taxes sensible, and liquidity aligned with real needs. Communication is concise and candid so you always know what changed, why, and what happens next.

Policy before products

Evidence, not noise

We prioritize signals that survive out-of-sample tests and different markets, favoring robustness over precision that won’t travel.

Risk first

We control drawdowns with sizing, liquidity discipline, and optional hedges so you can remain invested through stress.

Aligned incentives

Transparent fees and reporting keep incentives clear. We only recommend tools that make the policy work better.

Simplicity on the surface

We hide the plumbing, not the risks. You get clean reports and a one-page summary you can review in minutes.

Our story

Fundcraft began as a collaboration between portfolio managers and planners who wanted better conversations with clients. The early focus was on risk: why big losses derail plans and how to build buffers without killing compounding. Over time, we formalized a process grounded in policy statements, scenario testing, and concise reporting. Today we partner with families, foundations, and entrepreneurs who value clarity and discipline over hot takes. We keep learning in public through our Insights library and refine our methods as data and markets evolve.

0

Years building

0%

Client retention

0

Locations

0%

Fee transparency

timeline of company milestones and client growth

Team

Our multidisciplinary team spans portfolio management, behavioral finance, and tax-aware planning. We share a bias for testing ideas, documenting decisions, and communicating plainly.

headshot of chief investment officer

A. Morgan

Chief Investment Officer

Leads portfolio research, risk systems, and investment policy design across mandates.

headshot of head of planning

S. Patel

Head of Planning

Coordinates wealth plans, tax-aware implementation, and client reporting cadence.

headshot of research lead

J. Nguyen

Research Lead

Builds datasets, tests signals across markets, and maintains methodology notes.

Governance and conduct

We operate with policies that align to UK conduct standards and data protection rules. We clearly explain risks, fees, and conflicts, and we keep decision records for auditability. We do not promise outperformance; we promise discipline and transparency.

  • Conduct aligned with UK FCA principles
  • Data protection practices consistent with GDPR
  • Clear disclosures and client reporting
compliance and governance dashboard illustration

Cookies help us improve your experience

We use essential and analytics cookies. You can accept or reject. You can change your choice anytime in Privacy Policy.

Learn more